Are you rewarding the right behaviors?

source: Andy Sernovitz | Damn, I Wish I\’d Thought of That!

Why are there express lanes for people who buy a small amount of stuff? We should have express lanes for people who buy a ton of stuff. How about this: If you fill your cart over the top, you get to use the SuperLane! The SuperLane will give you two cashiers, two baggers, and a newfangled ….

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