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source: WordofMouth.org » Blog
[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Short is sweet when it comes to word of mouth topics. Why? Because word of mouth is lazy. To get people to talk about……
Google+source: Andy Sernovitz | Damn, I Wish I’d Thought of That!
Here’s a guest post Greg Meyer, a member of the Customer WOW team at Desk.com, wrote for our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. “The Thank You Effect” is an example of a small action that prompts meaningful next steps to measurably improve service in ….
Google+source: WordofMouth.org » Blog
Whether it’s your blog, Facebook page, email list, storefront, or bulletin board, your business has a stage. And you can earn more word of mouth from it by showing off your customers, not your own stuff. Here’s how it works: People love to talk about themselves, their friends, and their family much more than they……
Google+source: Socialnomics
How well do you know your social followers? Do you know how many of them are brand ambassadors, w……
Google+source: Andy Sernovitz | Damn, I Wish I’d Thought of That!
I’ve often thought that over-done efforts at copy protection kill the limited piracy that helps start the word of mouth about new content. Or they just make it too exhausting to use, and frustrated consumers walk away. David Pogue writes about Tor Books’ test where they dropped copy protection and saw no measurable increase in ….
Google+source: WordofMouth.org » Blog
The Word of Mouth Crash Course was a thrilling experience. Brilliant speakers, fantastic attendees, and the support of amazing partners and sponsors made for one awesome day. And thanks to the help of our official (and truly talented) live bloggers — Connie Reece, Eric Highland, James Dalman, Joseph Holguin, Wesley Faulkner, ….
Google+source: Sysomos Blog
At the mesh conference last week in Toronto, Joe Pulizzi did a terrific workshop on content marketing. One of the key points he made during his presentation was the importance of brands asking themselves why they want to do content marketing. What the goals and objectives? How is content marketing going to help drive the ….
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