In Search of Voodoo: Empathize to Optimize Your Customer’s Journey on the Search & Social Web

source: Online Marketing Blog » Social Media

I get to meet a lot of professionals in the marketing, advertising, communications and public relations industries where topics of conversation often revolve around content. Concerns about where to start, what tactics work best, how to plan, produce and promote all come into play true along with staffing, integration with other channels and measur…

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Building Loyalty through Social Media

source: socialmouths

Guest post by Eileen Bernardo from Viralheat. Loyalty evokes a fortified sense of emotion in human beings and is one of the pillars that support successful relationships.  Business relationships between brand and customer are no different.  When a consumer feels loyalty to a particular brand or product, they tend to stay lifelong supporters and cham…

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