Video: Rogers Communications’ Keith McArthur on how they’re turning their harshest critics into brand ambassadors

source: WordofMouth.org » Blog

No brand is safe from experiencing negative feedback — everyone has critics. But it’s how you handle the criticism that separates you from everyone else. People appreciate honesty, and if you’re willing to engage genuinely with your unhappy customers, you can earn their love and respect right back. In the ….

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